Saturday, March 04, 2006

How Do People Make An Impression?

People often make impressions in subtle ways. (They also make them in foolish, obvious ways, but we won’t go there.)

If you’re at a party or an event, what can you do to help people remember you?

· Say your name three times. It has a better chance of sinking in. “Hi, I’m Dell. Dell Richards. I run Dell Richards Publicity.”

· Always carry business cards. You never know who you might meet.

· Prepare a seven-second spiel that describes you, your interests or job. “I help people get into newspapers and magazines, radio and television without wasting money on advertising.”

· Ask questions. Target your conversation to the other person’s interests and needs, not your own. You will find out more that way and be seen as a lively conversationalist. In reality, you will be practicing the dying art of conversation.

· Think of yourself as a resource: How can you help people by hooking them up with others?

· Don’t talk more than 50 percent of the time.

· If you exchange phone numbers or cards, follow-up in 24 hours.

· If there are name tags, wear it on the right side. That way, you lead with it if you shake hands.

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