Recently, a local TV station called one of our clients for expert comments on an issue—and for help finding a person who was affected.
Luckily, we were able to do so in the 3-hour time frame the reporter had to gather information and visuals.
The two-minute story ran on the local news a few hours later.
At the 5 p.m. hour, the story reached 37,900 people and had a publicity value of $25,244.00.
It’s great to get press that valuable, but being Johnny-on-the-spot has other benefits.
When people have called the media with a complaint, because the reporters know we’re honest and reliable, they call us to hear our side.
Once we explain we’re fixing the problem, they have not done a story.
Working hard to build a reputation with the media gets clients press for what they do—and, in the past, also has protected them from unfair allegations.
For more information, visit us at www.dellrichards.com.