Recently, a local TV station called one of our clients for expert comments on an issue—and for help finding a person who was affected.
Luckily,
we were able to do so in the 3-hour time frame the reporter had to gather information
and visuals.
The
two-minute story ran on the local news a few hours later.
At the 5 p.m. hour, the story reached 37,900
people and had a publicity value of $25,244.00.
It’s great to get press that valuable, but
being Johnny-on-the-spot has other benefits.
When people have called the media with a
complaint, because the reporters know we’re honest and reliable, they call us
to hear our side.
Once we explain we’re fixing the problem, they
have not done a story.
Working hard to build a reputation with the
media gets clients press for what they do—and, in the past, also has protected
them from unfair allegations.
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