tag:blogger.com,1999:blog-230267222024-02-28T07:06:28.384-08:00Dell Richards PR BlogTips on marketing, publicity and web from Dell Richards, owner of a Sacramento-based public relations firm.
Dell Richards Publicity makes clients memorable. By placing stories in newspapers, magazines, television, radio and the Internet, our publicists get clients the recognition they deserve for the expertise they have.Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comBlogger112125tag:blogger.com,1999:blog-23026722.post-5632725768452307802016-10-27T11:34:00.000-07:002016-10-27T11:34:25.235-07:00Technology has made the phone obsolete<div dir="ltr" style="text-align: left;" trbidi="on">
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<![endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">We recently hired a contractor who did a great job
writing press releases.</span>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">But he called us every step of the way to discuss the
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Bottom line: Even though his work was good, we couldn’t
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">As a result, I realized I rarely use the phone to talk
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">We use email</span><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;"><!--[if gte mso 9]><xml>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">For more information, please visit us at Dell Richards Publicity, </span><a href="http://www.dellrichards.com/"><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">www.dellrichards.com</span></a><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span></div>
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Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-21343422668481748062016-08-30T11:47:00.001-07:002016-08-30T11:47:22.710-07:00Admitting our part made situation easier <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">No one wants to be wrong, yet we all make mistakes. </span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">We’ve had what’s known as “uncontrolled clients” in the
past and we’ll probably have them again. <span style="mso-spacerun: yes;"> </span></span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Once this client has talked to a reporter, they feel
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">But once a PR firm is brought into the mix, reporters
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">A client recently told us a reporter wasn’t responding
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Since it was our fault for not being more explicit
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">For more information on publicity, contact Dell
Richards Publicity at </span><a href="http://www.dellrichards.com/"><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">www.dellrichards.com</span></a><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">. </span></div>
</div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-18593210293612102612016-07-27T09:33:00.001-07:002016-07-28T09:07:37.490-07:00 Why clients shouldn't deal with the media<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">When we pitch feature reporters, we often have back-up
ideas.</span></div>
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<br /></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">If the person doesn’t like the first, we offer another.
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Even though he wasn’t interested in the initial
pitch, a national magazine editor recently asked for photos of a client’s work.
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Since the client had been in national magazines before,
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">But, his subject line had no connection to the idea or to earlier
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Luckily, the editor didn’t see the email, but was
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<br /></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">We added info about the client, wrote a relevant subject
line, put the photos into a visual story and thanked the editor for
getting back to us. <span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">But, we learned our lesson: In future, no matter how
seemingly savvy, we won’t let clients deal with reporters until we’ve snagged an article and are ready for the interview.<span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">For more information on public relations, please go to <a href="http://www.dellrichards.com/">www.dellrichards.com</a>. </span></div>
</div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-67869649523042823812016-06-29T14:45:00.000-07:002016-06-29T14:46:09.570-07:00How to help creativity and complex thinking along <div dir="ltr" style="text-align: left;" trbidi="on">
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<![endif]--><span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Many
people don’t realize the creative process uses two different brain states at
once. </span><span style="font-size: 12.0pt; line-height: 115%;"></span>
<br />
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">To
pull ideas from different parts of the brain, the mind has to couple the
slow-wave theta state—a dreamy, browsing pattern where related fragments
float around—with a rapid gamma state that organizes disparate information into
a coherent whole.<span style="mso-spacerun: yes;"> </span></span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">It
may seem like ideas are generated while resting or even sleeping, but the brain
actually kicks into the fast-processing gamma state for that “ah-ha”
moment.<span style="mso-spacerun: yes;"> </span></span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">We
can encourage this creativity and complex thinking by setting up a steady beat
that stabilizes theta while attracting gamma.<span style="mso-spacerun: yes;">
</span></span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">If
I’m stuck for a word, I walk around, think “sounds like” and let the word
associations run until the one I want clicks into place. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">The
associations rarely sound like the word itself, but somehow the process brings
the word into conscious awareness.</span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">You
also can tap or snap your fingers, make a clicking sound or pace. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Which
is why getting a drink of water can help people think of a name to go with a
face that is not immediately apparent.*<span style="mso-spacerun: yes;"> </span></span></div>
<br />
<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">For
more information, visit Dell Richards Publicity at <a href="http://www.dellrichards.com/">www.dellrichards.com</a>. </span><span style="font-size: 12.0pt; line-height: 115%;"></span><br />
<br />
*Information on brain processing taken from neuro-science pioneer Dee Joy Coulter presentation. </div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-15516734175767534302016-05-31T11:43:00.000-07:002016-05-31T11:48:38.350-07:00Waiting for the spark that sizzles<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Getting a new public relations client is always
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out.<span style="mso-spacerun: yes;"> </span></span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
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<br /></div>
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<br /></div>
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<div class="MsoNormal">
<br /></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Not wanting to lose it, I turned to the computer to
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">For more information, visit Dell Richards Publicity at </span><span style="font-size: 12.0pt; line-height: 115%;"><a href="http://www.dellrichards.com/"><span style="font-family: "Verdana","sans-serif";">www.dellrichards.com</span></a></span><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">.<span style="mso-spacerun: yes;"> </span></span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
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Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-76405806142529064202016-04-19T11:49:00.000-07:002016-04-19T11:49:21.954-07:00Male-female speaking "styles" hinder communication<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Women
tend to face each other and make eye contact. </span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Men
tend to sit side-by-side and talk to an imaginary audience. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Even
when women sit side-by-side, they will turn to each other to watch for visual
cues confirming that they are interested in the conversation or not.<span style="mso-spacerun: yes;"> </span></span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Because
men turn away, look down or do something else when the woman speaks, he misses
out when she stops nodding her head, looks away or becomes busy to show she’s
ready to speak. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Worse,
it feels belittling to her that he can’t be bothered to show her the
attention—or respect—she showed him.<span style="mso-spacerun: yes;"> </span></span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">He
may be paying attention to her, but he sees face-to-face as a form of
confrontation—unless he has the floor. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Women sometimes don't feel as comfortable interrupting because they've probably been
taught that "butting in" is rude. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Differing
“styles” make it harder for men to sell to women and harder for women to do
well in the workplace. <span style="mso-spacerun: yes;"> </span></span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Unless
they know how to read and use both styles, the differences not only will hurt
their ability to communicate, but to understand what's really
going on. <span style="mso-spacerun: yes;"> </span></span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">For
more information, visit Dell Richards Publicity, </span><span style="font-size: 12.0pt; line-height: 115%;"><a href="http://www.dellrichards.com/"><span style="font-family: "Verdana","sans-serif";">www.dellrichards.com</span></a></span><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">.<span style="mso-spacerun: yes;"> </span></span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
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Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-30655454296871488402016-03-30T12:28:00.000-07:002016-03-30T12:28:36.674-07:00Business means being there 24/7<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">During spring break, I had hoped to take time off—no
such luck! </span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">A magazine called to ask if the client would accept an
award, which meant narratives for the application, coordination with the ME and…. </span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Another magazine lost our photos and needed them <i>urgently</i>.
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">So, I told myself I’d take off tomorrow<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">—</span>as I kept working.</span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">When I joked about trying to have a vacation, friends said
I should "...just go" or we "...shouldn’t <i>spoil</i> our clients”.</span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">It was obvious they’d never run a business.</span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">In reality, it’s rare for anyone to work 9-5 today; everyone
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">For more information on public relations and media, contact Dell Richards Publicity
at </span><a href="http://www.dellrichards.com/"><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">www.dellrichards.com</span></a><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">. </span></div>
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<br /></div>
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<br /></div>
<br />
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Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-1837316244959579062016-02-23T11:02:00.000-08:002016-02-23T11:02:09.596-08:00It's not just AP Style, it's AP logic<div dir="ltr" style="text-align: left;" trbidi="on">
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<![endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Recently,
a client suggested they write an article that we send out.</span><span style="font-size: 12.0pt; line-height: 115%;"></span>
<br />
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">We
gently said “no”, citing "AP Style" as the bottom line for
credibility from journalists and for getting releases published. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">While
knowing how to use words accurately is important, “AP Style” also is shorthand
for a specific type of logic: One thought per sentence with each sentence
adding to the sequence. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">We
often see phrases in sentences that don’t move the action forward or worse,
open up a raft of “wormy” questions that never get answered. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">When
on the final draft of a very short PSA, someone wanted to add that the
spokesperson had been helped by the organization. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">While
this was a good idea, it was completely different PSA. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">For
that, you had to say what the spokesperson was doing before as well as what
they are doing now to show a change. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">You
also needed to show how or why that help made a difference. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">To
“write” clearly and succinctly, you need to think like a journalist: follow
each thought to its logical conclusion, including all the implications.
</span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">For
more information, please visit Dell Richards Publicity at <a href="http://www.dellrichards.com/">www.dellrichards.com</a>. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
</div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-10871482838159893332016-01-26T11:15:00.000-08:002016-01-28T09:10:50.880-08:00Over time, PR leads to recognition <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">In public relations, if you beat the drum long enough,
you’ll eventually hear back from journalists. </span></div>
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<br /></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">If you have a good story, you'll get a flood of queries
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<br /></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">When Mutual Housing California became for the first
rental community in the nation to be certified by the Department of Energy as a
Zero Energy Ready Home, we knew it was an important jumping off point. </span></div>
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<br /></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">When the local media wrote about it, a
freelance journalist from the area saw it and sent a story to the subscription-only ClimateWire. </span></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Scientific American republished that article a few days later.<span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Since this past May, 1<span style="font-family: "verdana" , "sans-serif";">8</span> articles have been written
about the zero-net energy development and a video made on it. </span></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">F<span style="font-family: "verdana" , "sans-serif";">our</span> other stories are being written, including one by NeighborWorks
America, the Congressionally chartered nonprofit. <span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">And the list goes on… because once people hear an
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">For more information, contact Dell Richards Publicity
at <a href="http://www.dellrichards.com/">www.dellrichards.com</a>. </span></div>
</div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-84452885420152393702015-12-16T10:34:00.001-08:002015-12-16T10:34:21.013-08:00When to ignore a "critic" <div dir="ltr" style="text-align: left;" trbidi="on">
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<![endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">We
usually tell clients to make good and then answer critics on social media. <span style="mso-spacerun: yes;"> </span></span>
<br />
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">Recently,
a fan who didn’t like a change, turned on one of our clients. <span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span></div>
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<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">She
called and called—and called. </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">Even
though the client talked to her, it made no difference. </span></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">When
we got press, she added comments—pages and pages of comments. </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">Because
we didn’t want “He said, she said”, we advised the client to ignore it.</span></div>
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<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">Luckily,
the length and belligerence of the comments made them suspect. </span></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">As it
turned out, no one took her seriously from the media to other customers.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;"><span style="mso-spacerun: yes;"></span><span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">And after
that one intense outburst, we didn’t hear anything more from her.</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">For
more information, contact us at Dell Richards Publicity, </span><a href="http://www.dellrichards.com/"><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">www.dellrichards.com</span></a><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt;">. </span></div>
</div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-860507751455726852015-11-18T10:00:00.000-08:002015-11-18T10:00:40.383-08:00Why you want to help the media <div dir="ltr" style="text-align: left;" trbidi="on">
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<![endif]--><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Recently, a local TV station called one of our
clients for expert comments on an issue—and for help finding a person who was
affected. </span><span style="font-size: 12.0pt; line-height: 115%;"></span>
<br />
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Luckily,
we were able to do so in the 3-hour time frame the reporter had to gather information
and visuals.<span style="mso-spacerun: yes;"> </span></span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">The
two-minute story ran on the local news a few hours later. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">At the 5 p.m. hour, the story reached 37,900
people and had a publicity value of $25,244.00.</span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
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<br /></div>
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<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">It’s great to get press that valuable, but
being Johnny-on-the-spot has other benefits.</span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">When people have called the media with a
complaint, because the reporters know we’re honest and reliable, they call us
to hear our side.<span style="mso-spacerun: yes;"> </span></span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Once we explain we’re fixing the problem, they
have </span><i style="mso-bidi-font-style: normal;"><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">not</span></i><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;"> done a story. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Working hard to build a reputation with the
media gets clients press for what they do—and, in the past, also has protected
them from unfair allegations. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">For more information, visit us at </span><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;"><a href="http://www.dellrichards.com/"><span style="font-family: "Verdana","sans-serif";">www.dellrichards.com</span></a></span><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
</div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-25023509369862079092015-10-27T09:34:00.001-07:002015-10-30T08:23:39.546-07:00How to really help a reporter <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;"> Rule No. 1? Be prepared to drop everything and move fast. </span></span></span><br />
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;"> Depending
on the reporter, journalists only have a couple hours to collect
everything they need and create a story.</span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;">
</span></span></span><br />
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<span style="font-family: "Trebuchet MS",sans-serif;"></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;"> That means
finding two to three people from differing angles to talk about the issue.</span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;">
</span></span></span><br />
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;"> In the case
of television, it also means finding 20-plus different shots.</span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;">
</span></span></span><br />
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;"> Some of the
still shots can be culled from the library or from the “morgue” where head
shots of well-known people are kept. </span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;">
</span></span></span><br />
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;"> Companies
can help by providing background material, including b-roll, experts in the
field and people who are affected by the issue.</span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;">
</span></span></span><br />
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;"> While
finding an expert at a company is pretty easy, coming up with a “man on the
street” who isn’t at work and willing to go on camera can be a challenge.</span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;">
</span></span></span><br />
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;"> We’ve done
this many times for our clients, but even so, it’s always a scramble.</span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;">
</span></span></span><br />
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;"> It’s hectic
and crazed—and one of the most exciting parts of the business.</span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;">
</span></span></span><br />
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;"> It’s also
one of the best ways to make friends with the media.</span></span></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: large;"><span style="color: #20124d;">
</span></span></span><br />
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS",sans-serif;"></span></div>
<div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;"><span style="color: #20124d;"><span style="font-family: "Trebuchet MS",sans-serif;"> For more
information, visit us at <a href="http://www.dellrichards.com./">www.dellrichards.com.</a></span> </span></span></span></div>
<div class="MsoNormal">
<br /></div>
</div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-21732489880594359222015-08-25T11:44:00.001-07:002015-08-27T07:11:33.654-07:00Surprises when pitching a story<div dir="ltr" style="text-align: left;" trbidi="on">
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<![endif]--><span style="color: #073763;"><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Working with a new editor, we called first to pitch a
client before sending the release.</span></span><span style="color: #073763;">
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<span style="color: #073763;"><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">And ran up against an unusual situation—someone
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with him.</span></span></div>
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<span style="color: #073763;"><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Even we explained our client was
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<span style="color: #073763;"><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">“Not likely” he said, when asked if they’d run a release. <span style="mso-spacerun: yes;"><br /></span></span></span></div>
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<span style="color: #073763;"><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Though it seemed like a lost cause, we didn’t give
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<span style="color: #073763;"><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">Instead, we changed the game plan. </span></span></div>
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<span style="color: #073763;"><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">We beefed up the client’s credentials, adding an
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and <span style="mso-spacerun: yes;"></span>client together. <span style="mso-spacerun: yes;"> </span></span></span></div>
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<span style="color: #073763;"><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">By doing so, we made it easier for the editor to check out the client's credibility and satisfy serious concerns.
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<span style="color: #073763;"><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">As a result, the release was
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<span style="color: #073763;"><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">For more information,
please visit us at </span></span><a href="http://www.dellrichards.com/"><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;">www.dellrichards.com</span></span></a><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><a href="http://./">.</a> </span></div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-49431439949970926892015-07-14T11:03:00.000-07:002015-07-15T07:26:18.018-07:00Articles last a long time<div dir="ltr" style="text-align: left;" trbidi="on">
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<![endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Verdana","sans-serif";"></span></b><b><span style="font-family: "Verdana","sans-serif";">On
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restaurants without them. </span>
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</b><br />
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</b><br />
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<b><span style="font-family: "Verdana","sans-serif";">Getting
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<span style="font-family: "Arial","sans-serif"; font-size: 13.0pt;">Your
Open Rates</span></div>
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<tr style="mso-yfti-irow: 1;">
<td style="background: #E9E9E9; padding: 3.0pt 3.0pt 3.0pt 3.0pt;"><div class="MsoNormal">
<b><span style="font-family: "Arial","sans-serif"; font-size: 9.0pt;">Title</span></b></div>
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<b><span style="font-family: "Arial","sans-serif"; font-size: 9.0pt;">Date
Published</span></b></div>
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<b><span style="font-family: "Arial","sans-serif"; font-size: 9.0pt;">Total
Opens</span></b></div>
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<b><span style="font-family: "Arial","sans-serif"; font-size: 9.0pt;">Opens
- Last 30 Days</span></b></div>
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<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 8.5pt;">Is your restaurant handwashing a lawsuit waiting to happen?</span></div>
</td>
<td style="background: #E9E9E9; padding: 3.0pt 3.0pt 3.0pt 3.0pt;"><div class="MsoNormal">
<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 8.5pt;">04/30/2010</span></div>
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<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 8.5pt;">1152</span></div>
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<td style="background: #E9E9E9; padding: 3.0pt 3.0pt 3.0pt 3.0pt;"><div class="MsoNormal">
<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 8.5pt;">0</span></div>
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<td colspan="4" style="padding: 3.0pt 3.0pt 3.0pt 3.0pt;"><div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: 9.0pt;">Total
Open Counts: <b><span style="color: #003399; font-family: "Arial","sans-serif";">1152</span></b> </span></div>
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<br /></div>
<div class="MsoNormal">
<b><span style="font-family: "Verdana","sans-serif";">For more
information, visit us at </span><a href="http://www.dellrichards.com/"><span style="font-family: "Verdana","sans-serif";">www.dellrichards.com</span></a><span style="font-family: "Verdana","sans-serif";">. </span></b></div>
</div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-19960973358142530172015-06-24T10:30:00.000-07:002015-06-25T10:56:27.782-07:00Writing mistakes to avoid<div dir="ltr" style="text-align: left;" trbidi="on">
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<![endif]--><b><span style="color: #073763;"><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 12.0pt; line-height: 115%;">Do you make these common mistakes when writing? If
so, think twice next time.<span style="mso-spacerun: yes;"> </span></span></span></b><br />
<b><span style="color: #073763;">
</span></b><br />
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<br /></div>
<div class="MsoNormal">
<b><span style="color: #073763;"><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 12.0pt; line-height: 115%;">Mix metaphors: “It sticks out like a sore foot”
doesn’t cut it. </span></span></b></div>
<b><span style="color: #073763;">
</span></b><br />
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<br /></div>
<div class="MsoNormal">
<b><span style="color: #073763;"><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 12.0pt; line-height: 115%;">Randomly capitalize: Since this is very common
in advertising copy, people think they can capitalize any important word. Capitalize only proper names of people, places,
organizations and a few things. Capitalize titles only capitalize <span style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">before
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<b><span style="color: #073763;">
</span></b><br />
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<br /></div>
<div class="MsoNormal">
<b><span style="color: #073763;"><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 12.0pt; line-height: 115%;">Bury the point. Get to it ASAP. If you don’t,
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<b><span style="color: #073763;">
</span></b><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="color: #073763;"><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 12.0pt; line-height: 115%;">Hide why: When you explain changes up front,
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<b><span style="color: #073763;">
</span></b><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="color: #073763;"><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 12.0pt; line-height: 115%;">Use word you can’t justify like “revolutionary,
breakthrough or unique”. The product or service rarely deserves such accolades.</span></span></b></div>
<b><span style="color: #073763;">
</span></b><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="color: #073763;"><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 12.0pt; line-height: 115%;">Rely on jargon: Use simple words, not technical and
biz buzz words. “Send” is better than “disseminate”; “use” is better than “utilize”.
</span></span></b></div>
<b><span style="color: #073763;">
</span></b><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 12.0pt; line-height: 115%;"><span style="color: #073763;">For more information, contact Dell Richards
Publicity at</span> </span><span style="font-family: "Trebuchet MS","sans-serif";"><a href="http://www.dellrichards.com/"><span style="font-size: 12.0pt; line-height: 115%;">www.dellrichards.com</span></a></span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 12.0pt; line-height: 115%;">. </span></b></div>
<b>
</b><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 12.0pt; line-height: 115%;"><span style="color: #073763;">For more on writing, see “10 corporate writing
crimes” at</span> </span><span style="font-family: "Trebuchet MS","sans-serif";"><a href="http://bit.ly/1CbNpL6"><span style="font-size: 12.0pt; line-height: 115%;">http://bit.ly/1CbNpL6</span></a></span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 12.0pt; line-height: 115%;">.<span style="mso-spacerun: yes;"> </span></span></b></div>
</div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-70370897304805496112015-05-19T12:23:00.002-07:002015-05-19T12:28:02.871-07:00 Trends and timeliness can make or break press releases <div dir="ltr" style="text-align: left;" trbidi="on">
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Trends and breaking news
always affect the response of the media to a press release. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></b></div>
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<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">If you can hitch your press
release to a current trend, that helps.<span style="mso-spacerun: yes;"> </span></span><span style="font-size: 12.0pt; line-height: 115%;"></span></b></div>
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<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Because of the drought,
releases about water are relevant now. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></b></div>
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<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Once the drought ends and
we’re in flood mode, drought stories won’t fly. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></b></div>
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<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">If major news is breaking,
don’t waste time sending a press release to anyone.<span style="mso-spacerun: yes;"> </span></span><span style="font-size: 12.0pt; line-height: 115%;"></span></b></div>
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<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">When 9/11 hit, a nationwide
PR campaign we were on ground to a halt.<span style="mso-spacerun: yes;">
</span></span><span style="font-size: 12.0pt; line-height: 115%;"></span></b></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">Every interview we had was
pre-empted. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></b></div>
<b>
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<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">We didn’t even bother media
the first week, but we did check in the next. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></b></div>
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<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">After three weeks, producers
and editors were ready to set up interviews again. </span><span style="font-size: 12.0pt; line-height: 115%;"></span></b></div>
<b>
</b><div class="MsoNormal">
<br /></div>
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<b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;">For more information on
timeliness and publicity, visit us at </span><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;"><a href="http://www.dellrichards.com/"><span style="font-family: "Verdana","sans-serif";">www.dellrichards.com</span></a></span></b><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;"><b>.</b> </span><span style="font-size: 12.0pt; line-height: 115%;"></span></div>
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Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-88186274139532210842015-04-22T11:31:00.000-07:002015-04-22T11:41:20.070-07:00How to handle a negative review<div dir="ltr" style="text-align: left;" trbidi="on">
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<![endif]--><span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">Nearly a
quarter of small and mid-size businesses monitor reviews.</span></b></span><br />
<br />
<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">Some use
Brandify, a free service launched by Microsoft, paid reputation management
companies or Google searches to show Yelp, Angie’s List and other major sites. </span></b></span><br />
<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">
</span></b></span><br />
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<br />
<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">Because dissatisfied customers tend to tell more people than satisfied ones do, getting a negative review can be hard.</span></b></span></div>
<div class="MsoNormal">
<br />
<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">Use
complaints for quality control. </span></b></span></div>
<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">
</span></b></span><br />
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<br /></div>
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<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">If you can access the person, contact them and offer to “make good”. </span></b></span></div>
<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">
</span></b></span><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">Then, ask
them to write a good review that says what you did to fix the problem and remove
the bad one, if possible. </span></b></span></div>
<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">
</span></b></span><br />
<div class="MsoNormal">
<br /></div>
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<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">Most people
will be impressed that you were willing to go the extra mile for them and will
be happy to comply.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span></b></span></div>
<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">
</span></b></span><br />
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<br /></div>
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<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">Angie’s
List says they will contact the reviewer and investigate if a business
complains about an unwarranted review.</span></b></span></div>
<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">
</span></b></span><br />
<div class="MsoNormal">
<br /></div>
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<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">Ask all
satisfied customers to give reviews to balance—or even bury—the
less-than-glowing ones.</span></b></span></div>
<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">
</span></b></span><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">Reviews are
not as important if businesses have a website, a blog and social media to
create ongoing stream of good press. </span></b></span></div>
<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">
</span></b></span><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: Verdana,sans-serif;"><span style="color: #20124d;">For more
information, contact us at</span> </span></b><span style="font-family: "Verdana","sans-serif";"><b><span style="font-family: Verdana,sans-serif;"><a href="http://www.dellrichards.com/">www.dellrichards.com.</a></span></b> </span></div>
</div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-44936417044714350892015-03-23T11:36:00.000-07:002015-03-23T11:36:47.530-07:00Why PR has more value than advertising <div dir="ltr" style="text-align: left;" trbidi="on">
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<br /></div>
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<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">While some outlets
will run releases word-for-word, when using PR, businesses have to rely on the
media itself to tell their story with public relations. </span></b></span></div>
<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">
</span></b></span><div class="MsoNormal">
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<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">Because it’s
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<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">A news story
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publicity value of $4,250. </span></b></span></div>
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</span></b></span><div class="MsoNormal">
<br /></div>
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<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">That same
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</span></b></span><div class="MsoNormal">
<br /></div>
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<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">A 45-second
story on the same station can generate $11,250 worth of publicity each time it
runs. </span></b></span></div>
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</span></b></span><div class="MsoNormal">
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<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">One of our stories
that ran on the evening to the morning news generated as much as $52,922 in
publicity. </span></b></span></div>
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<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">Even a four
paragraph story in The Sacramento Bee has generated new clients and increased
sales for one of our clients.<span style="mso-spacerun: yes;"> </span></span></b></span></div>
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<span style="color: #20124d;"><b><span style="font-family: Verdana,sans-serif;">For more information on publicity, contact
Dell Richards Publicity at <a href="http://www.dellrichards.com/">www.dellrichards.com</a>. </span></b></span></div>
</div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-78832258670183295642015-02-25T10:52:00.000-08:002015-02-26T08:08:47.332-08:00Publicity raises website traffic<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<b><span style="font-family: "Verdana","sans-serif";">Getting media coverage is one of the
best ways to raise website traffic. </span></b></div>
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<b><br /></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<b><span style="font-family: "Verdana","sans-serif";">Not only is the story seen, heard and
read by people, but the story usually is uploaded to the media’s website, which
gets an enormous number of hits daily.</span></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<b><br /></b></div>
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<b><span style="font-family: "Verdana","sans-serif";">In January,
Brian Witherell, “Antiques Roadshow” appraiser and Witherell’s COO, had their
first live, Sacramento auction. <span style="mso-spacerun: yes;"> </span></span></b></div>
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<b><br /></b></div>
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<b><span style="font-family: "Verdana","sans-serif";">Because the
appraisal and global online auction house rarely hold live auctions, it was
covered by all major local media—The Sacramento Bee, Good Day Sacramento,<span style="mso-spacerun: yes;"> </span>KCRA 3, Inside Publication and East
Sacramento News. </span></b></div>
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<b><br /></b></div>
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<b><span style="font-family: "Verdana","sans-serif";">Witherell also
was spotlighted by the Sacramento Business Journal that week. </span></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Verdana","sans-serif";">After the
media coverage, the website got 74,222 hits in the first 10 days of that month.
<span style="mso-spacerun: yes;"> </span></span></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Verdana","sans-serif";">Compared to
130,778 hits the month before, that’s nearly 60 percent more hits than usual. </span></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Verdana","sans-serif";">Business
people often hear that marketing, advertising, blogging and SEO can drive
website traffic, but using traditional to tell your story ups drives website
hits through the roof.</span></b></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Verdana","sans-serif";">For more
information, contact Dell Richards Publicity at <a href="http://www.dellrichards.com./">www.dellrichards.com.</a></span></b><span style="font-family: "Verdana","sans-serif";"><span style="mso-spacerun: yes;"><br /></span></span></div>
</div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-19237828448519973812015-01-16T13:52:00.000-08:002015-01-16T14:13:56.574-08:00Working with award-winning journalist pays off<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>When Mutual
Housing California broke ground on their latest development, Stephen Magagnini, an award-winning journalist from The Sacramento Bee, had questions about the farmworker housing. <span style="mso-spacerun: yes;"> </span></b></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>We gladly answered the questions about the need for housing, the funding, the documentation of
legal status and more. </b></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>But, we also needed a story: “Tell me a story; tell me a story
that moves me,” the reporter said. </b></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>Luckily for the story,
Vanessa Guerra, the engineer who oversees construction for the nonprofit
builder, had worked in the fields as a child and had grown up in a rat-infested
house on an abandoned ranch.</b></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>When
construction was nearly complete and people could apply to live there, we had everything—except for one last piece: someone who worked the fields and was applying for the housing at Spring Lake. <span style="mso-spacerun: yes;"> </span></b></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>Once we
found applicants, the reporter went to see the community and to interview Guerra, Mutual
Housing’s CEO, Rachel Iskow and three applicants. </b></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>More than a
year after we started, we got a front page Our Region story in the Sacramento
Bee, <a href="http://bit.ly/1ymNJIc">http://bit.ly/1ymNJIc</a> ,on the plight
of farm workers and the success of one young woman who was able to make a
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<span style="font-family: "Verdana","sans-serif";"><span style="mso-spacerun: yes;"><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>For more information on Dell Richards Publicity, visit us at <a href="http://www.dellrichards.com./">www.dellrichards.com. </a></b></span></span> </span></span></div>
</div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-55042085178060274792014-12-17T11:36:00.001-08:002015-01-16T14:03:37.464-08:00Why media prefer working with PR pros <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>People often ask why
the media prefer working with PR people rather than the public. </b></span></span></div>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>
</b></span></span><div class="MsoNormal" style="line-height: normal;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>When they work with
PR people work, editors and producers know they’ll only get relevant
information.<span> </span></b></span></span></div>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>
</b></span></span><div class="MsoNormal" style="line-height: normal;">
<br /></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>They won’t have to
waste time with details they don’t need or want. </b></span></span></div>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>
</b></span></span><div class="MsoNormal" style="line-height: normal;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>If the media don't
like an idea, although a PR person may give a few more details hoping to change
the media’s mind, a pro would never argue. </b></span></span></div>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>
</b></span></span><div class="MsoNormal" style="line-height: normal;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Since the media
usually uses AP Style—the PR person will send releases in that format so it can
be dropped into stories verbatim. </b></span></span></div>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>
</b></span></span><div class="MsoNormal" style="line-height: normal;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>If the media make a
mistake—which journalists often do because the pressure is so fast and
furious—PR people understand; they’ve often come up through the ranks and know
what it’s like.<span> </span></b></span></span></div>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>
</b></span></span><div class="MsoNormal" style="line-height: normal;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>If the gist of a
story is right, a PR pro usually won’t nitpick details. </b></span></span></div>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>
</b></span></span><div class="MsoNormal" style="line-height: normal;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>If they care about
having clients as a “source”, PR people probably won’t ask for a retraction or
correction, but be grateful for the time the media spent telling the client’s
story.</b></span></span></div>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>
</b></span></span><div class="MsoNormal" style="line-height: normal;">
<br /></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>And, if they are good
at what they do, the PR pro will make sure the client understands how lucky
they are to have the “free advertising” that’s called “coverage”.<span> </span></b></span></span></div>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>
</b></span></span><div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>For more
information, visit Dell Richards Publicity at <a href="http://www.dellrichards.com/">www.dellrichards.com</a>. <span> </span></b></span></span></div>
<span style="font-family: "Verdana","sans-serif";"><span style="mso-spacerun: yes;"></span><span style="mso-spacerun: yes;"> </span></span>
</div>
</div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-61409256583655276192014-11-12T11:28:00.001-08:002014-11-12T11:29:22.089-08:00"Work is like family" not necessarily healthy<div dir="ltr" style="text-align: left;" trbidi="on">
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<div style="text-align: left;">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">Being like
a family often is held up as a model for the work place. </span></span><span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">
</span></span></div>
<div style="text-align: left;">
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">Respecting
co-workers, giving them freedom to do their job, feeling camaraderie is a hallmark of a good place to work. </span></span></div>
<br />
<div style="text-align: left;">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">
</span></span></div>
<div style="text-align: left;">
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">More often
the effects of family are seen in dysfunctional employees—people who thrive on
criticizing others, who want control of everyone around them, who treat gossip
as the <i>lingua franca.</i> </span></span></div>
<br />
<div style="text-align: left;">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">
</span></span></div>
<div style="text-align: left;">
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">If people start reacting to co-workers as they did family members, it can create
difficult and psychologically unhealthy issues. </span></span></div>
<br />
<div style="text-align: left;">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">
</span></span></div>
<div style="text-align: left;">
</div>
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<br /></div>
<div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;"></span></span></div>
<div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">Unresolved
issues with parents often get played out with bosses and
other people in power. </span></span></div>
<br />
<div style="text-align: left;">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">
</span></span></div>
<div style="text-align: left;">
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">If
a parent had been overly critical and controlling, an employee may <i>not</i> be able
to take feedback. </span></span></div>
<br />
<div style="text-align: left;">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">
</span></span></div>
<div style="text-align: left;">
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">They may
react by feeling overwhelmed, saying they are unqualified, asking to change
jobs.</span></span></div>
<br />
<div style="text-align: left;">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">
</span></span></div>
<div style="text-align: left;">
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">Because of the
difficulties psychological issues pose in the workplace, they are rarely talked
about. </span></span></div>
<br />
<div style="text-align: left;">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">
</span></span></div>
<div style="text-align: left;">
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">Maybe seeing the negative aspects of family that people bring to the
workplace could be a good place to start. </span></span></div>
<br />
<div style="text-align: left;">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">
</span></span></div>
<div style="text-align: left;">
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">For more
information, visit Dell Richards Publicity at <a href="http://www.dellrichards.com./">www.dellrichards.com. </a></span></span></div>
</div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-1961871983590247902014-10-22T11:14:00.000-07:002014-10-22T11:14:28.428-07:00Planning an event for maximum PR <div dir="ltr" style="text-align: left;" trbidi="on">
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<br /></div>
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time for them, too.</span></div>
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<br /></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">By then, the competition is fierce and all that’s left is a few
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<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">For maximum PR on your event, contact a
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<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">For
more information, call us at (916) 455-4790 or go to Dell Richards Publicity at</span><span style="color: #073763; font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;"> </span><span style="font-family: "Verdana","sans-serif"; font-size: 12.0pt; line-height: 115%;"> <a href="http://www.dellrichards.com./">www.dellrichards.com. </a></span></div>
<br />
<br /></div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-33644005393820087122014-09-17T11:16:00.000-07:002014-09-17T11:16:14.358-07:00Strut your stuff through pro bono work <div dir="ltr" style="text-align: left;" trbidi="on">
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<b><span style="font-family: "Verdana","sans-serif";">If you do
it right, pro bono work allows you to strut your stuff while branding your firm.
</span></b></div>
<b>
</b><div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: "Verdana","sans-serif";">By
having fun, we've been able to show our creativity
through our freebies. </span></b></div>
<b>
</b><div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: "Verdana","sans-serif";">We've pitched
fire troupes, ballroom dancers and Buddhist events. </span></b></div>
<b>
</b><div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: "Verdana","sans-serif";">We've sent the media releases on performance troupes wowing them with fire and dancers making a name nationally. </span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Verdana","sans-serif";"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Verdana","sans-serif";">We've sent out info on the four-ton Jade Buddha traveling the world and, most recently, the Sera Jey monks raising funds for the school in India by making a local sand mandala. </span></b></div>
<b>
</b><div class="MsoNormal">
<br /></div>
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<b><span style="font-family: "Verdana","sans-serif";">We not only
received press for the events, but made a name for ourselves by having interesting projects. <span style="mso-spacerun: yes;"> </span></span></b></div>
<b>
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<br /></div>
<div class="MsoNormal">
<b><span style="font-family: "Verdana","sans-serif";">As a result, journalists usually ask what we’re up when we see them. <span style="mso-spacerun: yes;"><br /></span></span></b></div>
<b>
</b><div class="MsoNormal">
<b><span style="font-family: "Verdana","sans-serif";"> </span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "Verdana","sans-serif";">And, we now represent
a nationally known antiques appraiser, a concert pianist, an author and a
nonprofit that develops affordable housing—as well as more “corporate” clients.
</span></b></div>
<b>
</b><div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: "Verdana","sans-serif";">Doing pro bono not only creates good karma, but often pays off in more mundane ways, too. <span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span></b></div>
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<div class="MsoNormal">
<b><span style="font-family: "Verdana","sans-serif";">For more
information, call Dell Richards Publicity at (916) 455-4790 or visit us at <a href="http://www.dellrichards.com/">www.dellrichards.com</a>. </span></b></div>
</div>
Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.comtag:blogger.com,1999:blog-23026722.post-45712351737353587312014-08-27T12:41:00.000-07:002014-08-28T11:22:20.690-07:00In business, planting seeds has nice surprises years down the road<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><span style="font-family: Verdana,sans-serif;"><span style="color: #073763;">Because we
were asked to speak on public relations at a dental conference when we first
opened in 1993, we had many dental practices as clients for years.</span></span></b></div>
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<b><span style="font-family: Verdana,sans-serif;"><span style="color: #073763;">Since one
of our clients, Gary Demerjian, D.D.S., who later founded the Center for TMJ
and Sleep Therapy, was particularly interested in sleep apnea, we worked with
him on that subject. <span style="mso-spacerun: yes;"> </span></span></span></b></div>
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<b><span style="font-family: Verdana,sans-serif;"><span style="color: #073763;">In one of
the articles we wrote, we quoted Gary Sagiv on Itamar Medical’s WatchPAT—a watch-like
monitor that can diagnose sleep apnea at home by measuring blood artery volume
while the person sleeps. </span></span></b></div>
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<b><span style="font-family: Verdana,sans-serif;"><span style="color: #073763;">As Sagiv tended
to work for interesting medical start-ups, I continued to touch base with him. </span></span></b></div>
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<b><span style="font-family: Verdana,sans-serif;"><span style="color: #073763;">Fast
forward to 2014 and our LinkedIn connection. </span></span></b></div>
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<b><span style="font-family: Verdana,sans-serif;"><span style="color: #073763;">Now vice
president of global sales for Ornim Medical, Sagiv remembered the article and contacted
me about company’s non-invasive blood-flow and oxygenation monitor. <span style="mso-spacerun: yes;"> </span></span></span></b></div>
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<b><span style="font-family: Verdana,sans-serif;"><span style="color: #073763;">Not only
was it great to hear from a colleague from that long ago, but the technology could
have <span style="mso-spacerun: yes;"></span>revolutionary implications for hospitals
and the healthcare system around the globe. <span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span></span></b></div>
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<b><span style="font-family: Verdana,sans-serif;"><span style="color: #073763;">As I was
writing about the c-FLOW, I thought you never know where or when the seeds you
plant in business will come up.</span></span></b></div>
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<b><span style="font-family: Verdana,sans-serif;"><span style="color: #073763;">But,
sometimes, the longer they take, the more interesting the surprise. </span></span></b></div>
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<b><span style="font-family: "Verdana","sans-serif";"><span style="font-family: Verdana,sans-serif;"><span style="color: #073763;">For more
information, please call Dell Richards Publicity at (916) 455-4790 or visit us
at</span></span> </span><a href="http://www.dellrichards.com/"><span style="font-family: "Verdana","sans-serif";">www.dellrichards.com</span></a><span style="font-family: "Verdana","sans-serif";">. </span></b></div>
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Dell Richardshttp://www.blogger.com/profile/01121733451526644341noreply@blogger.com