Thursday, October 27, 2016

Technology has made the phone obsolete

We recently hired a contractor who did a great job writing press releases.

But he called us every step of the way to discuss the decisions he made.  

He needed so much hand-holding, we soon realized working with him took more time than doing it ourselves.

We asked him to email us more than once, but it didn’t help.

Bottom line: Even though his work was good, we couldn’t keep him.

As a result, I realized I rarely use the phone to talk to my clients anymore.  

We use emailor text if there’s a media deadline.

The technology not only is faster, but we have a record of what’s being done and what’s needed.

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