Twitter recently added a large masthead.
As a result of working with that, we started to play with the images used in our branding.
We ended up pulling the logo out of the inset and uploaded one of the website photos to our Facebook page.
We also uploaded that photo to the profile for LinkedIn and other social media.
This small change gave the brand a huge lift emotionally.
We often tweak our brand to keep up with social media changes and to make it better.
Because it is so important, every business should have a document that spells out all details of the graphic art used for the brand.
That means the PMS color for every part of the logo and masthead, including the background color.
Lay-out choices, font, font colors and sizes—including print choices such as card stock and color—also need to be part of the guidelines.
Branding continuity helps create a recognizable and powerful image that is essential in today's world.