A recent survey of business owners showed that they were cutting costs as expected, but not for public relations.
Because it's even more important to get the word out in a difficult economy, it’s not surprising businesses are investing in publicity.
Public relations can cost upwards of $10,000 a month for a big campaign from a big firm, but you don’t have to pay that much.
A campaign that focuses on major media creates an online presence from the media itself.
Research shows that traffic to business websites spikes five-fold after a press release for much less money than advertising, even pay per click.
Because publicity creates multiple avenues of information flow from Google News and other websites to your website.
The point is to get as much bang for your buck as possible, especially now.
That means using publicity before anything else.
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