Working with a new editor, we called first to pitch a client before sending the release.
And ran up against an unusual situation—someone pretending to be a colleague of our nationally known client who wasn’t affiliated with him.
Even we explained our client was legit, the editor was less-than-impressed.
“Not likely” he said, when asked if they’d run a release.
Though it seemed like a lost cause, we didn’t give up.
Instead, we changed the game plan.
We beefed up the client’s credentials, adding an article from a nationally known newspaper with a photo of the journalist and client together.
By doing so, we made it easier for the editor to check out the client's credibility and satisfy serious concerns.
As a result, the release was published, giving the client the publicity he wanted.
For more information, please visit us at www.dellrichards.com.