The later you contact a publicist when planning an event, the fewer media outlets you can get.
Local print magazines often need information at least three months in advance, sometimes more.
Even monthly or weekly tabloids usually have a two-month lead time.
If possible, plan the location or a connection to a location that is in a monthly or weekly newspaper circulation area.
If you want local talk shows, you’ll need two months lead time for them, too.
A week or two before the event, only news media generally are available.
By then, the competition is fierce and all that’s left is a few feel-good feature slots.
For maximum PR on your event, contact a PR person to help at least four months in advance.
For more information, call us at (916) 455-4790 or go to Dell Richards Publicity at www.dellrichards.com.