Thursday, May 19, 2011

Good article on handling social media crises

Since we recently wrote about a client who was concerned with Internet users posting information about them, even positively, we found this interesting article from LinkedIn on how to deal with social media issues, especially negative ones that apply to all media, including print and broadcast.

Some of the tips from "How to Deal with a Social Media Crisis and Prevent a Catastrophe," by Juan Sanchez, community manager at Waggener Edstrom, were:

Monitor your brand constantly,
Figure out what's going on before you react, but
React within 24 hours using the same medium, and
Have the CEO or someone responsible do it, and
Get the help of influencers.

Also, use SEO to push the good links in other media and, finally,
Think opportunity to engage with your fans.

For the full article, visit

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