Tuesday, July 16, 2013

When journalists get it wrong

When interviewing people, it’s easy to make assumptions that aren’t exactly right—or are completely wrong.

Because journalists often make mistakes when interviewing people, we warn clients not to expect perfection.

We tell them to ignore errors, no matter how annoying and to be grateful for the coverage, no matter what it says.   

So what do you do if there are lots of mistakes, something that recently happened to a client?

While there was nothing negative about the article, the CEO wanted a correction.  

After a flurry of emails with everyone involved, the CEO decided to let it go.

I breathed a sigh of relief because I didn’t want them to be seen as  difficult. 

Using a quote attributed to P. T. Barnum, I always says "the only bad publicity is no publicity".

For more information, call us at Dell Richards Publicity, (916) 455-4790 or visit www.dellrichards.com.