Trends and breaking news always affect the response of the media to a press release.
If you can hitch your press release to a current trend, that helps.
Because of the drought, releases about water are relevant now.
Once the drought ends and we’re in flood mode, drought stories won’t fly.
If major news is breaking, don’t waste time sending a press release to anyone.
When 9/11 hit, a nationwide PR campaign we were on ground to a halt.
Every interview we had was pre-empted.
We didn’t even bother media the first week, but we did check in the next.
After three weeks, producers and editors were ready to set up interviews again.
For more information on timeliness and publicity, visit us at www.dellrichards.com.