Wednesday, August 27, 2014

In business, planting seeds has nice surprises years down the road

Because we were asked to speak on public relations at a dental conference when we first opened in 1993, we had many dental practices as clients for years.

Since one of our clients, Gary Demerjian, D.D.S., who later founded the Center for TMJ and Sleep Therapy, was particularly interested in sleep apnea, we worked with him on that subject.  

In one of the articles we wrote, we quoted Gary Sagiv on Itamar Medical’s WatchPAT—a watch-like monitor that can diagnose sleep apnea at home by measuring blood artery volume while the person sleeps.

As Sagiv tended to work for interesting medical start-ups, I continued to touch base with him.

Fast forward to 2014 and our LinkedIn connection.

Now vice president of global sales for Ornim Medical, Sagiv remembered the article and contacted me about company’s non-invasive blood-flow and oxygenation monitor.    

Not only was it great to hear from a colleague from that long ago, but the technology could have revolutionary implications for hospitals and the healthcare system around the globe.   

As I was writing about the c-FLOW, I thought you never know where or when the seeds you plant in business will come up.

But, sometimes, the longer they take, the more interesting the surprise.

For more information, please call Dell Richards Publicity at (916) 455-4790 or visit us at