Wednesday, April 22, 2009

Content is still king

Despite the proliferation of the new media—from Facebook to Twitter, LinkedIn to blogs—and traditional, content is still king.

No matter what you are doing for your marketing, you need to make it useful to your audience.

They will trust you because you become a resource to them.

No matter what field you’re in, give them tips from your field, tips they can use.

Even with Twitter, all you need is one succinct sentence.

Give specific details. Use facts, statistics, studies.

The study, “In E-Commerce, More is More,” showed that the top 25 e-commerce website companies that gave consumers content, information on products and services that interested them did better than the rest of the industry.

Click-throughs are fine, but loyal clients and customers are the bottom line.

And loyalty comes from content that the audience actually wants.

For more information on content, contact Dell Richards Publicity at 916. 455.4790 or visit our website at .