Thursday, April 28, 2011

Give great word-of-mouth

We are currently doing publicity for a local event—pitching stories to editors and producers of print, television and radio as well as handling advertising content and a special supplement for the local weekly.

Due to budget constraints, we chose not to handle the social media, but we are involved with most of the media content.

On Wednesday at 4:15 p.m., a Facebook event page went out to 18 people, who shared it with 2,000 friends.

By 7:05 p.m., we got invited to the event, completing the circle.

On Thursday morning, a little more than 12 hours after, 194 people had responded “yes,” they were attending.

Twenty-four hours later, more than 3,000 people had been contacted with 400 responding “yes” or “maybe”, 114 saying “no” and nearly 2,500 awaiting response.

Less than one week later, the contact numbers were up to 4,000 with more than 1,000 replies.

With a usual event attendance of 8,000, it will be interesting to see what the Facebook numbers are by the event six weeks from now.

When an social media takes off, inviting guests and checking on responses creates word-of-mouth that reinforces interest and excitement.

While Facebook does not necessarily work as well for issues such as credibility, it can be a very useful tool if people get involved.

For more information, call us at 916.455.4790 or visit us online at