Tuesday, November 22, 2011

Websites make updating news easy

The other day I grabbed a handful of hand-outs as I rushed out the door to a speaking engagement and didn’t realize I had the wrong one until it was too late.

I used it to talk about how public relations has—and has not—changed in the past few years.

The most revolutionary change is that company news sections now replace press kits.

A well done newsroom lets journalists scan what they need faster than a brochure, press release, backgrounder or business card.

Unlike printed material, news pages can be updated instantly—at much less expense—with as many pages and links as the company needs.

We tell clients to place articles prominently as they have more credibility than press releases.

We also suggest that clients get reprints of articles and quotes to link to the news page. Ditto broadcast appearances.

Reprints let the company add their logo and contact info to the story while still maintaining the integrity of journalism.

Press releases also can be used in the newsroom, but they don’t have the implied third-party endorsement of expertise that media recognition does.

For more information, call Dell Richards Publicity at 916-455-4790 or visit www.dellrichards.com.