Monday, April 28, 2014

Learning something new every day the PR way

I recently had the opportunity to place a 1,000 word article in a trade magazine for a client that had to be written in 24 hours.  

By then, it was 4 p.m. and the article had a new angle on an extremely complex subject I only had been researching in depth for a couple weeks.

By 5 p.m., I was reviewing documents and interviews, researching questions they brought up—and talking to my expert source while trying to get as much info into the brain as possible before I relaxed.

I was a little fried, but I also remembered that learning new things—especially new ideas that challenge preconceived assumptions—give the brain a  big boost when it comes to health and longevity.   

By the time I went to sleep, I understood how the new angle fit into the big picture, what the implications were—and that my brain had had a great workout. 

I also knew what quotes would frame the facts and background—and what people would make the story interesting. 

In the morning, I drafted and revised, plugged in facts and figures, re-organized and revised some more until I had the article I wanted.  

In the end, I not only had learned a lot, but I also was pretty sure that the picture was so broad that few people—even in the industry—were familiar with it. 

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