Monday, September 27, 2010

Qualify leads so you don't have to make good as often

Clients rarely tell others they’re satisfied, but they tell the world they’re not.

That’s why making good is essential if a client is dissatisfied.

Whenever we’ve had to make good, it hurts.

Especially if we did what we said we’d do.

We’ve discovered that, generally, if we had qualified the client better, we usually wouldn’t have had to make good.

We know the profile of the company that fits best with us.

With very few exceptions, when we take a client who doesn’t fit that profile, especially one who can’t really afford a public relations firm, we’re more likely to run into problems.

We’re firm believers in giving back to the community by doing pro bono PR.

When it comes to profit, stick to your parameters. That way, you won’t have to make good as often when you’ve done excellent work.

For more information, please call us at 916. 455.4790 or visit our website at