We recently hired a contractor who did a great job writing press releases.
But he called us every step of the way to discuss the decisions he made.
He needed so much hand-holding, we soon realized working with him took more time than doing it ourselves.
We asked him to email us more than once, but it didn’t help.
Bottom line: Even though his work was good, we couldn’t keep him.
As a result, I realized I rarely use the phone to talk to my clients anymore.
We use email—or text if there’s a media deadline.
The technology not only is faster, but we have a record of what’s being done and what’s needed.
For more information, please visit us at Dell Richards Publicity, www.dellrichards.com