Getting media coverage is one of the
best ways to raise website traffic.
Not only is the story seen, heard and
read by people, but the story usually is uploaded to the media’s website, which
gets an enormous number of hits daily.
In January,
Brian Witherell, “Antiques Roadshow” appraiser and Witherell’s COO, had their
first live, Sacramento auction.
Because the
appraisal and global online auction house rarely hold live auctions, it was
covered by all major local media—The Sacramento Bee, Good Day Sacramento, KCRA 3, Inside Publication and East
Sacramento News.
Witherell also
was spotlighted by the Sacramento Business Journal that week.
After the
media coverage, the website got 74,222 hits in the first 10 days of that month.
Compared to
130,778 hits the month before, that’s nearly 60 percent more hits than usual.
Business
people often hear that marketing, advertising, blogging and SEO can drive
website traffic, but using traditional to tell your story ups drives website
hits through the roof.
For more
information, contact Dell Richards Publicity at www.dellrichards.com.
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