Many business books focus on passion, commitment and giving more than you get.
Certainly legendary visionaries like the late Apple co-founder Steve Jobs epitomize that sense living your dream.
But what if you’re not passionate? What do you do then?
A former client, whose business brings in $12 million a year, lived by one creed: Show up, look like you mean business and do the job.
He said that being there every day and being serious about the work was the secret for him.
He also had another mantra that helped him cope: If it can go wrong, it will.
While he always tried to fix the system when it was at fault, he usually took problems in stride, rarely blamed anyone and was pleasant to work with as a result.
Yet he demanded enough of himself that others wanted to live up to his standards.
This approach may not be an eat-sleep-dream your business of many entrepreneurs, but it does work.
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