When to ignore a "critic"

We usually tell clients to make good and then answer critics on social media.  

Recently, a fan who didn’t like a change, turned on one of our clients.   

She called and called—and called.

Even though the client talked to her, it made no difference.

When we got press, she added comments—pages and pages of comments.

Because we didn’t want “He said, she said”, we advised the client to ignore it.

Luckily, the length and belligerence of the comments made them suspect.

As it turned out, no one took her seriously from the media to other customers.    

And after that one intense outburst, we didn’t hear anything more from her.

For more information, contact us at Dell Richards Publicity, www.dellrichards.com.

Branding continuity creates a powerful tool

          Twitter recently added a large masthead.

          As a result of working with that, we started to play with the images used in our branding.

          We ended up pulling the logo out of the inset and uploaded one of the website photos to our Facebook page. 

          We also uploaded that photo to the profile for LinkedIn and other social media.

          This small change gave the brand a huge lift emotionally.  

          We often tweak our brand to keep up with social media changes and to make it better.

          Because it is so important, every business should have a document that spells out all details of the graphic art used for the brand. 

          That means the PMS color for every part of the logo and masthead, including the background color.

          Lay-out choices, font, font colors and sizes—including print choices such as card stock and color—also need to be part of the guidelines.  

          Branding continuity helps create a recognizable and powerful image that is essential in today's world.   

          For more information, visit our website: www.dellrichards.com.  

Making sense of what the eyes see

An MIT study recently showed that the eye can process an image seen for a mere 13 milliseconds.

This high-speed processing directs the eyes, shifting their gaze three times a second.

Even when staring, the eyes are constantly looking for new information. 

A few months later, another MIT study found that sight is a composite of what was seen up to 15 seconds ago.

“What you’re seeing is an average of… the past 10 to 15 seconds,” said Jason Fischer, study author and MIT neuroscientist.

The brain creates stability even while the eyes scan, scan, scan. 

“What vision does is find concepts,” said Mary Potter, author of the first study and MIT professor of brain and cognitive sciences. 

“The brain is … trying to understand what we’re looking at.”

What does this mean for your branding?

For more information, call Dell Richards Publicity, (916) 455-4790 or visit our website at www.dellrichards.com.