Surprises when pitching a story

Working with a new editor, we called first to pitch a client before sending the release.

And ran up against an unusual situation—someone pretending to be a colleague of our nationally known client who wasn’t affiliated with him.

Even we explained our client was legit, the editor was less-than-impressed.

“Not likely” he said, when asked if they’d run a release.  

Though it seemed like a lost cause, we didn’t give up. 

Instead, we changed the game plan. 

We beefed up the client’s credentials, adding an article from a nationally known newspaper with a photo of the journalist and client together.  

By doing so, we made it easier for the editor to check out the client's credibility and satisfy serious concerns.

As a result, the release was published, giving the client the publicity he wanted.  

For more information, please visit us at www.dellrichards.com.

Branding continuity creates a powerful tool

          Twitter recently added a large masthead.

          As a result of working with that, we started to play with the images used in our branding.

          We ended up pulling the logo out of the inset and uploaded one of the website photos to our Facebook page. 

          We also uploaded that photo to the profile for LinkedIn and other social media.

          This small change gave the brand a huge lift emotionally.  

          We often tweak our brand to keep up with social media changes and to make it better.

          Because it is so important, every business should have a document that spells out all details of the graphic art used for the brand. 

          That means the PMS color for every part of the logo and masthead, including the background color.

          Lay-out choices, font, font colors and sizes—including print choices such as card stock and color—also need to be part of the guidelines.  

          Branding continuity helps create a recognizable and powerful image that is essential in today's world.   

          For more information, visit our website: www.dellrichards.com.