In business, planting seeds has nice surprises years down the road

Because we were asked to speak on public relations at a dental conference when we first opened in 1993, we had many dental practices as clients for years.

Since one of our clients, Gary Demerjian, D.D.S., who later founded the Center for TMJ and Sleep Therapy, was particularly interested in sleep apnea, we worked with him on that subject.  

In one of the articles we wrote, we quoted Gary Sagiv on Itamar Medical’s WatchPAT—a watch-like monitor that can diagnose sleep apnea at home by measuring blood artery volume while the person sleeps.

As Sagiv tended to work for interesting medical start-ups, I continued to touch base with him.

Fast forward to 2014 and our LinkedIn connection.

Now vice president of global sales for Ornim Medical, Sagiv remembered the article and contacted me about company’s non-invasive blood-flow and oxygenation monitor.    

Not only was it great to hear from a colleague from that long ago, but the technology could have revolutionary implications for hospitals and the healthcare system around the globe.   

As I was writing about the c-FLOW, I thought you never know where or when the seeds you plant in business will come up.

But, sometimes, the longer they take, the more interesting the surprise.

For more information, please call Dell Richards Publicity at (916) 455-4790 or visit us at www.dellrichards.com. 

Branding continuity creates a powerful tool

          Twitter recently added a large masthead.

          As a result of working with that, we started to play with the images used in our branding.

          We ended up pulling the logo out of the inset and uploaded one of the website photos to our Facebook page. 

          We also uploaded that photo to the profile for LinkedIn and other social media.

          This small change gave the brand a huge lift emotionally.  

          We often tweak our brand to keep up with social media changes and to make it better.

          Because it is so important, every business should have a document that spells out all details of the graphic art used for the brand. 

          That means the PMS color for every part of the logo and masthead, including the background color.

          Lay-out choices, font, font colors and sizes—including print choices such as card stock and color—also need to be part of the guidelines.  

          Branding continuity helps create a recognizable and powerful image that is essential in today's world.   

          For more information, visit our website: www.dellrichards.com.  

Good article on handling social media crises

Since we recently wrote about a client who was concerned with Internet users posting information about them, even positively, we found this interesting article from LinkedIn on how to deal with social media issues, especially negative ones that apply to all media, including print and broadcast.

Some of the tips from "How to Deal with a Social Media Crisis and Prevent a Catastrophe," by Juan Sanchez, community manager at Waggener Edstrom, were:

Monitor your brand constantly,
Figure out what's going on before you react, but
React within 24 hours using the same medium, and
Have the CEO or someone responsible do it, and
Get the help of influencers.

Also, use SEO to push the good links in other media and, finally,
Think opportunity to engage with your fans.

For the full article, visit http://tinyurl.com/3zpk8ee.

For more information on our services, visit Dell Richards Publicity at www.dellrichards.com.