An MIT study recently showed that
the eye can process an image seen for a mere 13 milliseconds.
This high-speed processing directs
the eyes, shifting their gaze three times a second.
Even when staring, the eyes are constantly
looking for new information.
A few months later, another MIT study
found that sight is a composite of what was seen up to 15 seconds ago.
“What you’re seeing is an average
of… the past 10 to 15 seconds,” said Jason Fischer, study author and MIT
neuroscientist.
The brain creates stability even
while the eyes scan, scan, scan.
“What vision does is find concepts,”
said Mary Potter, author of the first study and MIT professor of brain and
cognitive sciences.
“The brain is … trying to understand what we’re looking at.”
“The brain is … trying to understand what we’re looking at.”
What does this mean for your branding?
For more information, call Dell Richards Publicity, (916) 455-4790 or visit our website at www.dellrichards.com.
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