When to ignore a "critic"

We usually tell clients to make good and then answer critics on social media.  

Recently, a fan who didn’t like a change, turned on one of our clients.   

She called and called—and called.

Even though the client talked to her, it made no difference.

When we got press, she added comments—pages and pages of comments.

Because we didn’t want “He said, she said”, we advised the client to ignore it.

Luckily, the length and belligerence of the comments made them suspect.

As it turned out, no one took her seriously from the media to other customers.    

And after that one intense outburst, we didn’t hear anything more from her.

For more information, contact us at Dell Richards Publicity, www.dellrichards.com.