Tell journalists what they want to know

During interviews with reporters, people don’t always want to answer questions about company earnings and sales figures.

We tell clients it’s best to give reporters what they want.

If they don’t, the reporter will figure it out on their own.

If they get it wrong, it’ll look like it’s right and there’s little anyone can do about it.  

I say this because we’ve had reporters guesstimate company earnings by using an industry average that was way too low since they were specialists with a large staff.

To have people think they made so little was even worse than having everyone know how well they were doing.

Another time, we almost lost a feature because the company was still in beta-testing, had run into problems and didn’t want to admit sales weren't as high as they’d projected.   

Which is why we say “Honesty is the best policy”—especially with journalists.  

For information, please call us at (916) 455-4790 or visit our website at www.dellrichards.com.

Public relations works because...

Because story ideas go through an editor, reporter or producer before they are used, those news and feature stories become more objective than advertising or marketing.

As a result, people still trust the media. Despite the hoopla about bias and negativity, media publicity is the most credible type of exposure available today.

Because of this, public relations can:

* Gain recognition for you and your firm as an expert in the field—or the best choice in a crowded world of products.

* Introduce, educate and inform people about your experience, your company’s services or products in a more believable manner than other marketing.

* Reinforce relationships with customers, clients and patients through the media’s third-party endorsement.

* Create word-of-mouth. People talk about what they see and hear through the media.

* Maximize your marketing and other networking.

For more information, please call Dell Richards Publicity at 916. 455.4790 or visit our website at www.dellrichards.com.