Business means being there 24/7

During spring break, I had hoped to take time off—no such luck!

A magazine called to ask if the client would accept an award, which meant  narratives for the application, coordination with the ME and….

Another magazine lost our photos and needed them urgently.  

A client couldn’t get us info, as hoped, but the releases still had to go out. 

So, I told myself I’d take off tomorrow—as I kept working.

When I joked about trying to have a vacation, friends said I should "...just go" or we "...shouldn’t spoil our clients”.

It was obvious they’d never run a business.

In reality, it’s rare for anyone to work 9-5 today; everyone is working 24/7—even on vacation. 

For more information on public relations and media, contact Dell Richards Publicity at www.dellrichards.com. 

Articles last a long time

On April 30, 2010, we published an article for a client that manufactures hand-washing monitors about the health problems that come up in restaurants without them. 

It was short, to-the-point and had a catchy title.

We told the client they could expect people to read it for a year or so.  

Even we were surprised at the results.

Last month, views finally stopped, topping out at 1,152.

That means people viewed our client’s article not for one year, but five.

Getting an article published is not as easy as advertising, but it has enormous credibility and lasts for a long time.

Your Open Rates
Title	Date Published	Total Opens	Opens - Last 30 Days
Is your restaurant handwashing a lawsuit waiting to happen?	04/30/2010	1152	0
Total Open Counts: 1152

For more information, visit us at www.dellrichards.com.