Working with a new editor, we called first to pitch a client before sending the release.
And ran up against an unusual situation—someone
pretending to be a colleague of our nationally known client who wasn’t affiliated
with him.
Even we explained our client was
legit, the editor was less-than-impressed.
“Not likely” he said, when asked if they’d run a release.
Though it seemed like a lost cause, we didn’t give
up.
Instead, we changed the game plan.
We beefed up the client’s credentials, adding an
article from a nationally known newspaper with a photo of the journalist
and client together.
By doing so, we made it easier for the editor to check out the client's credibility and satisfy serious concerns.
As a result, the release was
published, giving the client the publicity he wanted.
For more information, please visit us at www.dellrichards.com.
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