Nearly a quarter of small and mid-size businesses monitor reviews.
Some use Brandify, a free service launched by Microsoft, paid reputation management companies or Google searches to show Yelp, Angie’s List and other major sites.
Because dissatisfied customers tend to tell more people than satisfied ones do, getting a negative review can be hard.
Use complaints for quality control.
If you can access the person, contact them and offer to “make good”.
Then, ask
them to write a good review that says what you did to fix the problem and remove
the bad one, if possible.
Most people
will be impressed that you were willing to go the extra mile for them and will
be happy to comply.
Angie’s
List says they will contact the reviewer and investigate if a business
complains about an unwarranted review.
Ask all
satisfied customers to give reviews to balance—or even bury—the
less-than-glowing ones.
Reviews are
not as important if businesses have a website, a blog and social media to
create ongoing stream of good press.
For more
information, contact us at www.dellrichards.com.
Posts
