Because we
were asked to speak on public relations at a dental conference when we first
opened in 1993, we had many dental practices as clients for years.
Since one
of our clients, Gary Demerjian, D.D.S., who later founded the Center for TMJ
and Sleep Therapy, was particularly interested in sleep apnea, we worked with
him on that subject.
In one of
the articles we wrote, we quoted Gary Sagiv on Itamar Medical’s WatchPAT—a watch-like
monitor that can diagnose sleep apnea at home by measuring blood artery volume
while the person sleeps.
As Sagiv tended
to work for interesting medical start-ups, I continued to touch base with him.
Fast
forward to 2014 and our LinkedIn connection.
Now vice
president of global sales for Ornim Medical, Sagiv remembered the article and contacted
me about company’s non-invasive blood-flow and oxygenation monitor.
Not only
was it great to hear from a colleague from that long ago, but the technology could
have revolutionary implications for hospitals
and the healthcare system around the globe.
As I was
writing about the c-FLOW, I thought you never know where or when the seeds you
plant in business will come up.
But,
sometimes, the longer they take, the more interesting the surprise.
For more
information, please call Dell Richards Publicity at (916) 455-4790 or visit us
at www.dellrichards.com.
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