When
I say I do public relations, people usually ask “Is it advertising”?
When
I say it’s the stories—the news and features that go along with the ads—they’re
surprised.
Most
people don’t realize that stories are placed—shepherded from an idea to a story
with facts, background and clients as sources—by someone like myself.
PR
is one of the best-kept secrets in the business world for good reasons.
Publishers
and broadcast station owners need advertising. Without it, stories can’t exist.
Journalists
and reporters, anchors and hosts don’t want their audience to know that people in
the stories are there because they hired a publicist, not because of their
expertise.
Some
years ago, the Columbia Journalism Review reported that even the Wall Street
Journal, an extremely prestigious newspaper, relied on PR firms.
Some
45 percent of the stories were placed by PR firms.
The
next time you watch TV, listen to the radio or read a magazine, newspaper or
blog, just remember….
That
story probably got there because someone like me put it there.
For
more information, please call us at (916) 455-4790 or visit www.dellrichards.com
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