When
interviewing people, it’s easy to make assumptions that aren’t
exactly right—or are completely wrong.
Because
journalists often make mistakes when interviewing people, we warn clients not
to expect perfection.
We
tell them to ignore errors, no matter how annoying and to be grateful for the
coverage, no matter what it says.
So
what do you do if there are lots of mistakes, something that recently happened
to a client?
While
there was nothing negative about the article, the CEO wanted a correction.
After
a flurry of emails with everyone involved, the CEO decided to let it go.
I
breathed a sigh of relief because I didn’t want them to be seen as difficult.
Using a quote attributed to P. T. Barnum, I always says "the only bad publicity
is no publicity".
For more information, call us at Dell Richards
Publicity, (916) 455-4790 or visit www.dellrichards.com.
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