This
week, KFYR anchor A.J. Clemente was fired for using the F-bomb and other “language”
on TV.
In
his apology, he said he didn’t realize he was live even though he was miked.
Because newsrooms are full of people who swear like stevedores, PR people often are surprised to find that
emphasizing a point by adding color isn’t always appreciated.
Because
it plays against stereotype, I sometimes drop swear words into conversation with younger, more hip
people.
But
I rarely do in business meetings.
One
colleague said she deliberately drops a lesser word in meetings to see how people respond.
If
no one looks askance—or someone picks it up and runs with it—she feels more
comfortable taking it one step further.
Swear
words are part of everyday speech for many people, but use really depends on the
formality of the occasion.
Testing
the waters may be the only way to find out how casual you can be—as long as you’re
not on TV.
For
more information, please call us at (916) 455-4790 or go to our website at www.dellrichards.com.
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