No one wants to be wrong, yet we all make mistakes.
We’ve had what’s known as “uncontrolled clients” in the
past and we’ll probably have them again.
Once this client has talked to a reporter, they feel
they have the right to make contact from then on.
But once a PR firm is brought into the mix, reporters
expect to work with the firm—unless they contact the person themselves.
A client recently told us a reporter wasn’t responding
to their emails asking how to embed the reporter’s story on their website.
Since most media is copyright, this usually isn’t
allowed.
Even if it were, it’s not the reporter’s job; once the
reporter does a story, their job is done.
Since it was our fault for not being more explicit
about the unwritten rules, it was easier to say please let us handle the media
next time—it’s what we’re here for—and what the media expect.
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