Getting a new public relations client is always
exciting—and a little scary since you never really know how it’s going to work
out.
The process is comforting—creating a strategy and gathering
information on the company, the people, the services and the issues those
solve.
A few days later, after revising a bio and reviewing a
lot of information, the magic started to happen.
My brain started to pull disparate bits of information
into a coherent whole that cascaded through my mind.
Not wanting to lose it, I turned to the computer to
capture the form we use—a press release.
Of course, the release was tweaked and added to later.
But the pitch—the news hook that would speak to
editors—was there.
For me, it’s these moments of creativity that make
writing, working and publicizing client services so exciting.
Posts
