I recently
had the opportunity to place a 1,000 word article in a trade magazine for a
client that had to be written in 24 hours.
By then, it was
4 p.m. and the article had a new angle on an extremely complex subject I only had
been researching in depth for a couple weeks.
By 5 p.m.,
I was reviewing documents and interviews, researching questions they brought up—and talking to my expert source while trying to get
as much info into the brain as possible before I relaxed.
I
was a little fried, but I also remembered that learning new things—especially
new ideas that challenge preconceived assumptions—give the brain a big boost when it comes to health and longevity.
By
the time I went to sleep, I understood how the new angle fit into the big
picture, what the implications were—and that my brain had had a great workout.
I
also knew what quotes would frame the facts and background—and what people
would make the story interesting.
In
the morning, I drafted and revised, plugged in facts and figures, re-organized
and revised some more until I had the article I wanted.
In
the end, I not only had learned a lot, but I also was pretty sure that the
picture was so broad that few people—even in the industry—were familiar with
it.
For more
information, please call us at (916) 455-4790 or visit www.dellrichards.com.
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