I recently
had a minor fender bender and got a whiplash that the other driver’s insurance was
supposed to handle.
Even though
I was seeing a doctor, the well-known insurance company—rated in the Top 5 by
Insurance Journal at the end of 2013—rejected the claim because my
car had no damage.
While it
was pretty shocking to hear this, the way I was treated put me over
the edge.
Both the
adjuster and the supervisor were as cold and hard-nose as could be.
Neither
said they were sorry or were sympathetic.
All they
did was repeat that there couldn’t be any damage to me.
Given the pain I was in, my hackles went sky high.
Maybe it
pays to be nasty in the insurance industry--especially to less sophisticated
people who don’t have access to lawyers and other professionals.
But, even
in egregious circumstances, patients don’t sue as often if they like their
doctor.
I will take
on any bully if I have to, but I certainly wouldn’t have started thinking about
bedside manner as marketing if I had been treated decently.
For more
information on marketing and image, contact Dell Richards Publicity at (916)
455-4790 or visit our website at www.dellrichards.com.
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