A few years after I started doing public relations, a client
called to say he’d just made a sale from an article we placed more than a year
earlier.
Because people think the media only uses experts, they
often save articles until they are ready for a service or product.
Even though we tell clients that being in the media has enormous
credibility, it doesn’t always hit home until they see the lasting effect.
Recently, we had a reporter contact us about an issue we pitched
more than three years ago.
Nation’s Restaurant News finally was writing about the idea we
sent.
Because they had our client as a source. the
reporter now wanted to interview him for the story.
As I wrote this, a researcher from Frost & Sullivan called about
the same issue, the story more important now than ever.
A sale a year later, reporters calling years after a pitch... whether you get immediate placement or not, talking to the media has
lasting value.
So PR doesn’t last forever, it still lasts a long time—not
only with the public, but with editors and reporters as well.
For more information, call us at Dell Richards Publicity, (916)
455-4790 or visit www.dellrichards.com.
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