People
sometimes ask us to “write a release and send it out.”
When
we tell them there's more to it than that, they’re surprised.
Before
we send anything out, we collect the facts--the “who, what, where, when
and why”.
We
also research statistics and other hard-core specifics that show why
the story is important, unique and newsworthy.
We
may need more nitty-gritty for background.
Then,
we draft a release, put together a list of sources for quotes and a
media list.
After
we call a reporter who covers the field to pitch the idea, we send the
release and make another call to see if the reporter wants to set up interviews.
Had
the first reporter not been interested, we would have moved on to others.
After
we got one story, we would have revised the release for other reporters.
As
the last step, we would email the release to anyone not already targeted.
For more information, call us at (916) 455-4790 or
go to Dell Richards Publicity at www.dellrichards.com.
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