Trends and breaking news
always affect the response of the media to a press release.
If you can hitch your press
release to a current trend, that helps.
Because of the drought,
releases about water are relevant now.
Once the drought ends and
we’re in flood mode, drought stories won’t fly.
If major news is breaking,
don’t waste time sending a press release to anyone.
When 9/11 hit, a nationwide
PR campaign we were on ground to a halt.
Every interview we had was
pre-empted.
We didn’t even bother media
the first week, but we did check in the next.
After three weeks, producers
and editors were ready to set up interviews again.
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