While the Gunning Fog Index was developed in 1952, it is more important today than ever before.
In an age of biz-babble, written language uses more jargon every day—and becomes less easy-to-read as a result.
On the Gunning Fog Index, a readability score of 12 can be read by a high school student.
For universal comprehension—and the standard journalists aspire to—the goal is 8. Eighth grade.
Annual reports often come in at 26.9 or more.
The lower the score, the better luck you’ll have getting people to read it.
Journalists will love your releases.
To lower your score, scratch the three-syllable words. Shorten the long sentences and muster active verbs.
This copy had a Gunning Fog of 8.001.
To test your copy, go to http://gunning-fog-index.com/ or the Flesch/Kincaid Grade Level at http://www.standards-schmandards.com/exhibits/rix/index.php.
For more information on Dell Richards Publicity, call us at 916.455.4790 or visit www.dellrichards.com.