A client recently told us someone posted a video on YouTube of their event without telling them.
While pleased they got the extra mileage, they were wary that they hadn’t been able to control the information.
This brings up two points, tracking and the nature of the Internet.
For tracking with Google, keywords need to be broad enough to include your company when the name isn’t complete.
To filter out unwanted info, negative keywords also can be set up.
That said, companies spend tons of time and money creating platforms to get people involved.
Look at the Ford Motor Co. Facebook page.
People post photos of their cars and trucks—and more than half a million “like” Ford.
Posts about the company on the Internet are what most businesses want.
The only way to control what’s out there is if no one cares—and that’s the last thing anyone wants.
For more information, call Dell Richards Publicity at 916-455-4790 or visit us online at www.dellrichards.com.